{"id":84,"date":"2017-05-15T12:32:17","date_gmt":"2017-05-15T12:32:17","guid":{"rendered":"http:\/\/dummy.xtemos.com\/basel\/?p=84"},"modified":"2020-11-13T15:31:09","modified_gmt":"2020-11-13T14:31:09","slug":"we-have-a-new-identity-and-brand-design","status":"publish","type":"post","link":"https:\/\/biteart.hr\/en\/we-have-a-new-identity-and-brand-design\/","title":{"rendered":"We have a new identity and brand design!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]We are really proud and happy to come out with an identity in a form that properly stands out for us. <em>Design Bureau Izvorka <\/em>Juri\u0107 it&#8217;s behind the branding and design of the BITE ART and today we\u2019re introducing it.<br \/>\n<!--more--><\/p>\n<p><span class=\"bold\">The brand and the edible art project logo<\/span> is in the form of the pepper biscuit, which in graphic terms looks like a frame, and with the intervention in the form of the\u00a0&#8220;bite&#8221;, literally conveys the name of the product &#8211; bite art. The idea of the brand is also conveyed on the package that will be presented here soon, while its graphic form can later be used as a picture frame for the featured artwork.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]\t\t\t<div id=\"gallery_177\" class=\"basel-images-gallery  spacing-30 columns-1 view-grid photoswipe-images\" >\n\t\t\t\t<div class=\"gallery-images \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"basel-gallery-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/01\/BITEART-id3.jpg\" data-index=\"1\" data-width=\"800\" data-height=\"550\"  >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"basel-gallery-image image-1 \" src=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/01\/BITEART-id3.jpg\" width=\"800\" height=\"550\" alt=\"BITEART-id3\" title=\"BITEART-id3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"basel-gallery-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/01\/BITEART-id1.jpg\" data-index=\"2\" data-width=\"800\" data-height=\"550\"  >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"basel-gallery-image image-2 \" src=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/01\/BITEART-id1.jpg\" width=\"800\" height=\"550\" alt=\"BITEART-id1\" title=\"BITEART-id1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<blockquote><p><strong><span class=\"bold\">The brand and the edible art project logo<\/span><\/strong> is in the form of the pepper biscuit, which in graphic terms looks like a frame, and with the intervention in the form of the\u00a0&#8220;bite&#8221;, literally conveys the name of the product &#8211; bite art.<\/p><\/blockquote>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text]&#8221;The biggest challenge while branding the BITE ART product was to find the right balance between art presentation and commercial market strategy. Since the main idea of the whole project is to make art more popular and bring it closer to a wider range of people, it was crucial to tell the story about the project as well as to make its idea far-reaching. At the same time, it was necessary to put the product in a noticeable spot, give it a needed priority and communicate it as a distinguished \u201ctreat\u201d on the market \u2013 because this product is a socially engaged project.\u201d \u2013 said <em>Izvorka Juri\u0107<\/em>, creative and art director of <em>Design Bureau Izvorka Juri\u0107<\/em> that signs the branding and design of the BITE ART packaging.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]\t\t\t<div id=\"gallery_390\" class=\"basel-images-gallery  spacing-30 columns-1 view-grid photoswipe-images\" >\n\t\t\t\t<div class=\"gallery-images \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"basel-gallery-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/05\/BITEART-id0.jpg\" data-index=\"1\" data-width=\"1140\" data-height=\"419\"  >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"419\" src=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/05\/BITEART-id0.jpg\" class=\"basel-gallery-image image-1 attachment-full\" alt=\"\" title=\"BITEART-id0\" srcset=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/05\/BITEART-id0.jpg 1140w, https:\/\/biteart.hr\/wp-content\/uploads\/2017\/05\/BITEART-id0-600x221.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"basel-gallery-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/05\/BITEART-id2b.jpg\" data-index=\"2\" data-width=\"1140\" data-height=\"696\"  >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"696\" src=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/05\/BITEART-id2b.jpg\" class=\"basel-gallery-image image-2 attachment-full\" alt=\"\" title=\"BITEART-id2b\" srcset=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/05\/BITEART-id2b.jpg 1140w, https:\/\/biteart.hr\/wp-content\/uploads\/2017\/05\/BITEART-id2b-600x366.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"basel-gallery-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/01\/BITE_ART-PRESSkit.jpg\" data-index=\"3\" data-width=\"1140\" data-height=\"696\"  >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"696\" src=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/01\/BITE_ART-PRESSkit.jpg\" class=\"basel-gallery-image image-3 attachment-full\" alt=\"\" title=\"BITE_ART-PRESSkit\" srcset=\"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/01\/BITE_ART-PRESSkit.jpg 1140w, https:\/\/biteart.hr\/wp-content\/uploads\/2017\/01\/BITE_ART-PRESSkit-600x366.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t[vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]DESIGN STUDIO:\u00a0<a href=\"http:\/\/www.izvorka.juric.biz\"><strong>Design Bureau Izvorka Juri\u0107<\/strong><\/a><\/p>\n<p>CREATIVE and ART DIRECTION, DESIGN:\u00a0Izvorka Juri\u0107<br \/>\nSLOGAN: Jelena Gvozdanovi\u0107<br \/>\nDESIGN:\u00a0Stela Kova\u010di\u0107[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We are really proud and happy to come out with an identity in a form that properly stands out for us. Design Bureau Izvorka Juri\u0107 it&#8217;s behind the branding and design of the BITE ART and today we\u2019re introducing it.<\/p>\n","protected":false},"author":4,"featured_media":1690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/biteart.hr\/wp-content\/uploads\/2017\/01\/BITE_ART-posjetnice.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/biteart.hr\/en\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biteart.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biteart.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biteart.hr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/biteart.hr\/en\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":0,"href":"https:\/\/biteart.hr\/en\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biteart.hr\/en\/wp-json\/wp\/v2\/media\/1690"}],"wp:attachment":[{"href":"https:\/\/biteart.hr\/en\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biteart.hr\/en\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biteart.hr\/en\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}